Do Apps Like Foursquare Affect SEO?
Yes, apps like Foursquare can affect SEO. Each venue on Foursquare has a dedicated Web page that is indexed by Google. Therefore, your Foursquare page could rank for geographic related searches just...
View ArticleLocation-Based Apps Based on Emotion
Location-based mobile tools such as Foursquare are not yet considered mainstream social media channels. Still, Foursquare has nearly 10 million users world-wide, so it’s a marketing channel that...
View ArticleWhat’s Tumblr Good For?
A few years ago, I assumed Tumblr was a second-class blogging platform that looked and worked inferior to WordPress. I’ve now realized I was being pretty close-minded to any Content Management System...
View ArticleContent Marketing and SEO
“Content marketing” is an umbrella term used to describe any marketing that uses the creation and sharing of content to attract a defined target audience for website traffic, lead generation and/or...
View ArticleWhy Organic SEO Outperforms PPC Campaigns
A wise man once said patience is a companion of wisdom; however, these days most people seem fixated on immediate gratification. Sadly, this mindset has found its way into many American businesses...
View ArticleSEO Bounty Predictions for SEO in 2014
Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year...
View ArticleTurning Underperforming Keywords in Google Adwords into Traffic Generators
Most PPC campaigns are subject to the 80-20 rule (aka the Pareto principle) which states that approximately 80% of any given effect comes from 20% of the causes. Applied to a PPC campaign, 80% of the...
View Article5 Online Marketing Strategies that Lead to Success
Follow Your small business needs an online marketing strategy. Without one, you risk playing a game of blind darts with your brand, throwing things out there and hoping they stick. Fortunately, 21st...
View ArticleCreating an Effective Banner Ad for Adwords
Follow Banner ads are often more annoying than intriguing but, by paying attention to a few simple design rules, you’ll be better equipped to create a banner ad that draws in the clicks rather than...
View ArticleIncreasing your Site Traffic: Paid Search
We will be exploring all of the different areas of traffic that your website can obtain. This month we will be looking at paid search traffic. Both what it is and how it can benefit your site. What...
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